Introduction

The 2024 Ford Ranger marks the return of the iconic midsize pickup truck with a fresh design, upgraded technology, and enhanced performance options. Building on its legacy of being a reliable and rugged workhorse, the 2024 Ranger brings modern features to meet the needs of today’s drivers. Whether used for work, off-roading, or daily commutes, the 2024 Ranger is designed to offer a balance of power, comfort, and convenience.

History & Origins

The Ford Ranger first debuted in 1983 as a compact pickup, quickly gaining popularity for its versatility and affordability. Over the years, the Ranger has undergone numerous updates, transitioning from a compact truck to a midsize vehicle. The 2024 model represents the latest iteration, with Ford’s global platform offering a more robust and modern truck that maintains the Ranger’s reputation for reliability and durability. This new generation of Ranger focuses on performance, tech, and design, aligning with Ford’s mission to provide versatile and capable trucks for a wide range of users.

Engine & Performance Options

The 2024 Ford Ranger offers several engine configurations to cater to different performance and towing needs, making it an ideal choice for both work and play:

• 2.3L EcoBoost 4-cylinder engine: Standard on most trims, this turbocharged engine provides a balance of power and efficiency, producing up to 270 horsepower and 310 lb-ft of torque.
• 3.0L EcoBoost V6 engine: Available on higher trims like the Ranger Raptor, this engine delivers 392 horsepower and 430 lb-ft of torque, offering a significant boost in performance for off-road enthusiasts and those needing more towing capacity.
• Transmission options: The 2024 Ranger comes with a 10-speed automatic transmission, delivering smooth shifting and improved fuel efficiency. Select trims also offer an option for a part-time 4WD system, providing enhanced off-road capabilities.

The Ranger’s performance is further supported by an updated suspension system, designed to handle rough terrains and provide a smooth ride on highways and off-road environments alike.

Design & Features

The 2024 Ranger brings a bold, modern look with a more rugged appearance that emphasizes strength and durability. The design is both functional and stylish, featuring:

• A larger front grille with Ford’s signature blue oval logo, giving it a more aggressive stance.
• LED headlights and tail lights, adding a contemporary touch while improving visibility.
• Optional sport appearance package, which includes blacked-out details, enhancing the truck’s sporty appearance.
• Premium interior materials, including leather upholstery and soft-touch surfaces in higher trims, offering comfort and style.
• Infotainment system: The standard 8-inch touchscreen (optional 12-inch) with Ford’s SYNC 4 system ensures seamless connectivity with Apple CarPlay, Android Auto, and built-in navigation. An optional B&O sound system provides premium audio quality.

The design also focuses on practicality with plenty of in-bed storage, tie-down points, and an available spray-in bed liner for durability.

Trim Levels & Variants

The 2024 Ford Ranger comes in multiple trim levels and variants, catering to a range of customers:

• XL: The base trim, offering the essentials for those who need a work-focused truck with practical features like the 2.3L EcoBoost engine and basic interior options.
• XLT: A mid-range trim that adds more comfort and tech features, including an upgraded infotainment system, larger wheels, and additional convenience features.
• LARIAT: The high-end trim, featuring premium materials, more tech options like a larger touchscreen, and advanced safety features.
• Ranger Raptor: The performance-focused variant, designed for off-road enthusiasts with the 3.0L EcoBoost V6, upgraded suspension, and off-road tires, along with distinctive styling elements.

The Ranger Raptor is ideal for those seeking a combination of power and off-road performance in a more aggressive package.

Safety & Technology

The 2024 Ford Ranger is equipped with a range of advanced safety features, ensuring both protection and peace of mind:

• Ford Co-Pilot360™: A suite of safety technologies including automatic emergency braking, lane-keeping assist, blind-spot monitoring, and rear cross-traffic alert.
• Adaptive cruise control: Available on higher trims, providing convenience for highway driving.
• 360-degree camera system: An optional feature for improved visibility in tight spaces or when off-roading.
• Trailer backup assist: A feature available on certain trims, helping drivers more easily reverse with trailers attached.

The 2024 Ranger also offers an optional Forward Collision Warning System and Pre-Collision Assist, enhancing the truck’s overall safety package.

Fuel Economy & Efficiency

The fuel efficiency of the 2024 Ford Ranger depends on the engine choice and drivetrain configuration:

• 2.3L EcoBoost 4-cylinder engine (2WD): Estimated at 23 MPG city / 26 MPG highway.
• 2.3L EcoBoost 4-cylinder engine (4WD): Estimated at 22 MPG city / 25 MPG highway.
• 3.0L EcoBoost V6 engine (4WD): Estimated at 18 MPG city / 24 MPG highway.

These numbers make the 2024 Ranger competitive within the midsize truck segment, offering a balance of power and efficiency for everyday driving and long-distance trips.

Market Comparison

The 2024 Ford Ranger competes with other popular midsize trucks such as:

• Toyota Tacoma: Known for its off-road prowess and reliability, the Tacoma is a direct competitor to the Ranger Raptor, offering a similar level of ruggedness.
• Chevrolet Colorado: A versatile midsize pickup with a range of engine choices and strong towing capabilities, competing with the Ranger in terms of towing and utility.
• Honda Ridgeline: A more urban-oriented midsize truck, focusing on comfort and technology rather than hardcore off-roading, positioning it differently from the Ranger.

The Ranger stands out with its variety of engine options, off-road capabilities (especially the Ranger Raptor), and modern technology, making it a strong contender in the competitive midsize pickup market.

Pricing

The pricing for the 2024 Ford Ranger varies based on trim and options:

• XL: Starting at approximately $26,000.
• XLT: Starting at around $28,500.
• LARIAT: Starting at around $33,000.
• Ranger Raptor: Starting at around $45,000, reflecting its high-performance off-road capabilities.

The Ranger offers a competitive price point compared to other midsize trucks in its class, with a wide range of options to suit different budgets and needs.

Notable Awards & Accolades

While the 2024 Ford Ranger has yet to earn specific accolades for this year, the Ranger line has consistently been recognized for its quality, reliability, and performance:

• 2020 Ford Ranger earned MotorTrend’s Best Midsize Pickup for its strong towing capacity and handling.
• The Ranger Raptor, especially in past iterations, has received praise from automotive critics for its off-road capability and overall toughness.

The 2024 model is expected to continue Ford’s tradition of excellence in the midsize truck category, gaining further recognition as it becomes available.

The 2024 Ford Ranger is a versatile and modern midsize truck that blends power, efficiency, and technology, making it a strong competitor in today’s crowded pickup truck market.